When I heard about a four day adventure on the high seas with 96 hours of music provided by around 70 DJ/Producers to a sold out crowd of around 2700 participants, we were both intimidated and excited at the idea of partaking in this escapade.
I had the pleasure of chatting with the founder Jason Beukema before we set sail. It was exciting to hear some of the insights behind his vision and passion for this adventure. Groove Cruise began with 125 friends ten years ago, and now there are around 4,700 people taking part on both coasts. It’s now grown to a bi-coastal event with an incredibly high return rate of past party-goers.